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In spite of a number of email versions of this legend, it is circulating primarily by word of mouth. This accounts for the wide variation in details in the stories (The terrorist was a man, no, it was a woman. It took place in a McDonald's, a drug store, a school, a gas station, an International House of Pancakes. Don't drink Coca-Cola products, no, Pepsi products. Don't drink them after August 1, August 28, September 1, September 6 or September 11): people often confuse details and embellish stories.
It would be easy to draw a direct correlation between the popularity of the 'kind terrorist' legend and the level of American fear of further terrorist attacks. The Urban Legend Zeitgeist thinks the connection might not be so direct.
It's obvious to think of the stories as only intended to convey information: a warning of a coming attack. They are, but the information in urban legends is often secondary to the social role that they play.
Urban legends are often used to establish a social bond between the teller and the listener. The teller is not only trying to convey information ('terrorist are going to poison Coca-Cola') but also the teller is looking out for the listener ('you're part of my tribe, I'm concerned about your safety').
You can see this at work in email versions of the stories. They are often prefaced with comments like "More than likely it's nothing, but I felt the safe thing to do is to
pass
on the information" or "better safe than sorry."
In such a situation, the veracity of the story is not as important as the social contract. The teller may feel free to embellish the story [it happened in the a nearby town, it was reported by a different friend of a trusted friend] to dramatize it and emphasize the importance of the implied bond.
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