Budweiser (and Pepsi) pulled all their products from a California convenience store when a delivery man discovered its employees celebrating the destruction of the World Trade Center on September 11.
Dennis Muleady, the marketing director for the local Bakersfield Budweiser distributor, says the incident never happened.
When?
September 18, 2001
Comments
Like the Dunkin' Donut boycott, this email plays on our sense of outrage at the events of September 11. Unlike other outrage emails, it burnishes the reputation of the Budweiser corporation and distributor but does so by playing up unfortunate stereotypes.