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 the green ones




Newsgroups: alt.folklore.urban
From: dw@unislc.slc.unisys.com (Dan Wright)
Subject: Re: UL's all used up? was: Re: Myths
Date: Thu, 23 Dec 1993 06:31:49 GMT

Phil "Never saw 'Studs' myself" Gustafson wrote: : A 32-year-old female attorney marketed green M&M-like candies called "The
: Green Ones".
: She flogged them as a contestant on the TV show "Studs", with unknown
: results.

[ correct details deleted ]
: ... I can't remember her name or the new name of her candy,
: so I have no documentation to present to the FAQ. Anybody?

Wendy Jaffe, an entrepreneurial-minded lawyer-lady from Northridge, CA, started a candy company in 1991 named Cool Chocolate, Inc. that produced M&M clones sold as "The Green Ones." Mars, Inc. sued her for trademark infringement and unfair competition. Ms. Jaffee promptly donned a scanty outfit and struck a revealing pose for _People_ magazine, lolling on a bed covered with Green Ones and saying, "They send a definite signal." She told _The National Law Journal_, "They make you horny."

She also went on the TV show "Studs" and dated two bachelors, only one of whom was allowed to try The Green Ones, to "make the evening more interesting." Jaffee later told _People_, "He was definitely the steamer date." Jaffe also claimed that a color therapist told her that green stimulates sexual activity.

U.S. District Judge Garrett E. Brown Jr. of Trenton sided with Mars, Inc. _The National Law Journal_ reported on December 14, 1992, that Jaffee was restrained from marketing the candies in their incarnation as M&Ms.

So, it's not that she necessarily had to change their name; she had to change their "incarnation".

My source is _Myth-Informed_ by Dickson and Goulden, ISBN 0-399-51839-8.




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