The AFU and Urban Legend Archive
Products
 pepsi slogans




From: sean@panix.com (Sean Willard)
Newsgroups: alt.folklore.urban
Subject: Re: Product names: a compendium
Date: 1 May 1996 08:11:11 -0400

: Kim Sara <sara@goshawk.csrv.uidaho.edu> wrote:
: >Um, shouldn't that be the "Coke Adds Life" campaign? When has
: >Pepsi ever had the slogan, "Pepsi Brings You Back to Life"?
: >Or am I imagining things...?

Bo Bradham (flb3c@jm.acs.Virginia.EDU) wrote:
: Pepsi had a "Come Alive" slogan a while back (early '70's I
: think). And look what the afu faq sez:

: Tb.Pepsi had a similar episode where "Come Alive with Pepsi!" is
: rendered as "Pepsi brings your ancestors back from the dead!"

According to the Guardian of Monday April 1 1996, in a story on the big facelift (``Project Blue''), here's the history of the slogan:

1909-1939: Delicious and Healthful
1939-1950: Twice As Much For A Nickel Too
1950-1963[sic -- this *is* the Grauniad]: The Light Refreshment
1953-1961: Be Sociable
1961-1963: Now It's Pepsi For Those Who Think Young
1963-1967: Come Alive! You're In The Pepsi Generation
1967-1969: Taste That Beats The Others Cold
1969-1973: You've Got A Lot To Live, Pepsi's Got A Lot To Give
1973-1975: Join The Pepsi People Feelin' Free
1975-1978: Have A Pepsi Day
1978-1981: Catch That Pepsi Spirit
1981-1982: Pepsi's Got Your Taste For Life!
1983: Pepsi Now!
1984-now: Pepsi, The Choice Of A New Generation

I dunno, I kinda wish they'd stuck with the second one.

Sean


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