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That'd Be The Butt, Bob

The American TV game show The Newlywed Game, aired in the US in various incarnations from 1966 to 1997 was known for goofy, light-hearted questions aimed at newly married couples, in the hopes that they would embarrass themselves by humorously disagreeing about their own self-knowledge.

Documented: On "The Newlywed Game", a wife's on-air response to, "What's the strangest place you've made whoopie?" was, "That'd be the butt, Bob."

Bob Eubanks has for years had a standing offer of ten thousand dollars to anyone who can prove the incident happened. His vociferous denials that it ever happened have been well documented.

Well, let's change that to "had": Eubanks appeared on The Most Outrageous Game Show Moments on NBC with the clip of this gaffe. The phrase spoken was the bleeped, "In the ass," which differs from almost every variant of the UL. Most versions use "butt".

Many retellings of this urban legend have a racial aspect, specifically making the newlywed black or latino and making them out to sound as uneducated as possible. It has seen some mutation in recent years, as The Newlywed Game is no longer on the air. It has surfaced as a radio morning show host holding a contest and calling a wife at home while he has her husband on the other line.

See Urban Legends Archive: That'd Be the Butt, Bob for reference to the challenge from Mr Eubanks, and Urban Legends Archive: 'That'd Be the Butt, Bob' Radio Show for the radio show variations.

References:

• Urban Legends Archive: That'd Be the Butt, Bob
• Urban Legends Archive: 'That'd Be the Butt, Bob' Radio Show